MenuMaster is a simple little app I wrote to allow you to remap your Apple Remote's menu button to launch any document or application you want.
My motivation was to develop a simple way to launch the Hulu Desktop app from across my living room, and for that purpose, this works great. :)
Just download it, drop it in your Applications folder, add it to your Login Items so it comes up on boot (if you want), and choose the app or document you'd like it to launch when you press the menu button on the remote. It's that easy.
Download (OSX Intel)